How to Connect Google Search Console to Looker Studio

Google Search Console is a powerful tool for visualizing website data. However, if you’re not a webmaster or SEO professional, it can feel overwhelming, leading to confusion about which insights to focus on and which to ignore.

To address this challenge, you can connect Google Search Console data to Looker Studio for richer and more intuitive data visualization, helping you stay laser-focused on the most important metrics. This integration can significantly enhance client reports and facilitate insightful team discussions on key trends and performance indicators.

Understanding Google Search Console and Looker Studio

What is Google Search Console?

Google Search Console (GSC) is a free tool from Google that helps monitor and improve your website’s presence in search results. It provides insights into search traffic, performance, and keyword queries that bring users to your site.

Google Search Console data also alerts you to security issues like malware or hacking attempts. Additionally, it offers reports on mobile usability and technical SEO problems to help optimize your website.

What is Looker Studio?

Looker Studio (formerly Google Data Studio) is a data visualization tool that helps create interactive reports and dashboards. It connects with various data sources like Google Analytics, Google Ads, and Google Search Console.

With Looker Studio, you can design customizable reports using charts, graphs, tables, and geo-maps. It also allows you to add interactive features like filters and date range controls for better data analysis.

Prerequisites for connecting Google Search Console to Looker Studio

Many of you may already meet the prerequisites for connecting these platforms seamlessly. If so, feel free to skip to the next section. However, if you’re unsure, let’s ensure you have everything in place:

1. A Google account with access to Google Search Console.

2. Your website must be added and verified in the Google Search Console. If you haven’t done this yet, complete the verification process first. One method for verifying website ownership is using Google Tag Manager. Another method for verifying website ownership is through HTML file upload.

3. Access to Looker Studio and basic familiarity with its interface.

Navigating Looker Studio for the first time can be a bit tricky at first, but don’t worry—ReportDash has got you covered with easy steps to create effective reports effortlessly!

Methods to add Google Search Console to Looker Studio

You can create an SEO report in Looker Studio using its native method, but let’s be honest—it’s not exactly beginner-friendly. For first-time users, non-technical marketers, and even busy professionals, navigating the platform and learning the entire reporting process can be time-consuming.

That’s where ReportDash can help you.

Method 1: With ReportDash’s Looker Studio connector, you can instantly pull Google Search Console data into a pre-built SEO report. This eliminates the need for creating a manual template, automates reporting, and ensures seamless sharing with clients or teams. In just a few clicks, you can generate insights without dealing with complex configurations.

Method 2: For an even simpler approach, you can skip Looker Studio altogether and create SEO reports directly on ReportDash. With pre-built and customizable widgets, you can set up a report in under a minute. No technical expertise is required, making it an ideal solution for marketers who want quick, actionable insights without the learning curve.

Method 3: The native Looker Studio method, while powerful, is far more time-intensive. It requires manually connecting Google Search Console, building reports from scratch, and constantly updating data. For those with advanced technical skills, this method offers full control, but for most marketers, ReportDash is the faster, more efficient choice.

Connecting Google Search Console to Looker Studio

Method 1: Connect GSC to Looker Studio using ReportDash

Before we dive into the process, we recommend signing up for ReportDash and linking your Google Search Console for a seamless experience. This ensures zero hassle when connecting to Looker Studio. If you haven’t done this yet, check out Method 2 for the full setup.

1. To get started, sign in to Looker Studio and create a blank report.

2. Click on "Add Data" and search for "ReportDash" in the connector list.

   

3. Choose ReportDash as your partner connector, then a tab will pop up where it will ask to select the data source, click on {Data store - [Username] }, and leave the rest of the options unchanged.

Lastly, click the "Add" button, and watch your data come to life in Looker Studio!

ReportDash ensures your SEO reports are always up-to-date by automatically refreshing the data at regular intervals. Unlike manual imports, you don’t have to re-upload new data every time—just set it and forget it!

It simplifies the integration process, provides automated updates, and eliminates the need for manual data refreshes.

Method 2: Create a report on ReportDash

Step 1: Connect Your Data Source

1. First things first – If you don’t have a ReportDash account yet, click on"Start Free Trial". If you already have an account, simply log in.

   

2. Once signed in, on the left-hand menu, go to Data source > Linked account and click the "Link New Account" button.

   

3. Select Google Search Console as your data source.

   

4. After selecting Google Search Console, choose the Google account that is already linked to Google Search Console, then press "Continue".

   

5. In the "Linked Accounts" section, you can verify whether your account is successfully connected. If you see a Linked status, congratulations! Your account is now connected. If not, you can try reauthorizing or refreshing the connection.

   

   Now that your Google Search Console Tool is linked, you can create a customizable Dashboard according to your needs. Let's see how:
   

Step 2: Create a New Dashboard

1. On ReportDash, go to the left-hand menu, find the"Dashboard" tab, and click on it. Then, navigate to the "New Dashboard" tab.

2. Give your dashboard a name that aligns with the report you’re creating

   
3. Click the "+" button in the top-right corner. When prompted to select a data source, choose Google Search Console (GSC).
4. Now two tabs will appear: "Define New Widget" and "Create from Templates." Click on the second tab.

In "Create from Templates" , select the Google Search Console account you just linked. Then, choose a predefined widget for your report.

If you want to add custom elements, you can also create a new widget by selecting the "Define New Widget" option.

ReportDash gives you the flexibility to refresh, share, schedule emails, download reports , or even upload them directly to Google Drive —all in just a few clicks.

Method 3: Connecting Google Search Console to Looker Studio Using the Native Connector

Looker Studio provides a built-in Google Search Console connector , allowing you to pull SEO data directly into interactive reports. While this method gives you basic access, it lacks seamless automation and requires manual adjustments for data transformation, which can affect reporting performance.

Step 1: Sign in &Create a Data Source

1. Go to Looker Studio and sign in.
2. Click Create → Add data.

Step 2: Add Google Search Console as a Data Source

1. Select Search Console from the connector list.

2. Click Authorize and grant access.
3. Choose your site property, data type (Site or URL Impressions), and search type (Web, Image, Video, etc.).

4. Click Add to connect the data.

Use Looker Studio’s editor to design SEO dashboards with charts, filters, and tables.

While this method works, ReportDash offers a simpler, automated alternative with pre-built templates and data transformation tools, making SEO reporting faster and more insightful.

Customizing and Visualizing Google Search Console Data in Looker Studio

Once your data is connected, you can refine how it appears and gain deeper insights through customizations like:

• Adding filtersto segment performance by country, device, or query.
• Creating calculated fields to analyze trends, like CTR growth.
• Using time comparisons to track SEO performance over time.
• Applying conditional formatting to highlight key metrics.

For beginners and non-tech users, setting up reports in Looker Studio can be time-consuming. ReportDash eliminates these steps by automating the entire process for you.

Which Method is best for you?

Choosing the right method to connect Google Search Console to Looker Studio depends on your needs, expertise, and efficiency goals. For those seeking a faster, automated, and hassle-free approach, ReportDash offers an intuitive solution with pre-built templates, real-time data syncing, and effortless report sharing.

Whether you're a marketer, business owner, or SEO professional, automation saves time and enhances insights, helping you focus on making data-driven decisions rather than managing data connections. If you want to streamline your SEO reporting and eliminate the complexities of manual setup, ReportDash is the ultimate shortcut.

Ready to simplify your SEO reporting? Start your free trial with ReportDash today!